How to Market an Online Casino Using Social Media Platforms

17 June 2014

Entrepreneurs who want to buy online casino software are most surely interested in promoting their upcoming online casinos in order to reach customers. One of the easiest and cheapest ways to market an online casino is by using social media platforms.

What is social media?

Social media platforms were designed in such way that internet users can share almost any type of information, from text to videos or photos. People can share as much information as they want, which means that promoting a business can get much easier if everyone can see what you have to offer.

Top Social Media Platforms for Online Casino Marketing

A few examples of social media platforms that can be used by operators who buy online casino software are:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Google Plus
  • Pinterest
  • Instagram

By creating profiles on at least three of these social media platforms, you will easily interact with your current customers and inspire your potential clients to visit your online site. If you make sure that your online casino is properly represented on various sites, players will have more confidence in your business and will surely help to make it even more successful by sharing the information you provide.

What to Post on Social Media Sites to Attract Customers

Marketing an online casino can sometimes be a little more difficult than, let’s say, marketing an online men’s fashion store. People do not always want to share information about how they like to gamble.

Fortunately, there are various tactics that operators who buy online casino software can use to attract customers and ultimately boost sales.

1. Post promotional codes on Facebook or Twitter

It is very important to attract your customers with promotions and bonus codes. Unfortunately, if you only advertise these promotions on your casino website, not a lot of people can find out about them. Therefore, you should always post your promotional codes on Facebook and Twitter, so that people can easily gain access to this piece of information.

Another great way to increase your casino’s reliability is by sharing the biggest wins of the month. This way, potential customers will be able to see that your casino offers grand prizes and cares about players.

2. Post videos of your latest games on YouTube

After you decide to buy online casino software for your internet casino, you need to present your latest games to your players. You can post a demo video of the games on YouTube, and also share those videos on Facebook or Twitter.

3. Connect with professionals on LinkedIn and Google Plus

LinkedIn is an online platform where you can connect with professionals and companies. Here, you can also post vital information about your latest updates, press releases, and other important aspects. On Google Plus, you can post your latest news and articles regarding your online business.

4. Post photos of your casino games on Pinterest and Instagram

Pinterest and Instagram are some of the greatest places where everyone shows off pictures of their interests and hobbies. If you post pictures on Pinterest of your casino games, people can pin those pictures and allow their friends to discover your products.


Operators who want to buy online casino software can take advantage of social media interaction to grow audience for their gaming sites. News can become viral via social media platforms, so always make sure that you stay active online. If you want to know more about various ways to promote your online casino, you can take a look at our marketing guide.

17 June 2014

Top Articles

23 February 2024

As a casino operator, you're always looking for ways to keep your players engaged and loyal. Enter gamification: a strategy that brings the engaging elements of video games into the online casino world. Think of it like...

25 October 2023

In the ever-evolving landscape of online gaming and entertainment, the demand for innovative and captivating sweepstakes social casino solutions continues to grow. While the United States has witnessed a burgeoning interest...

1 February 2023

Creating an online casino and starting a business in the iGaming industry is a great option for entrepreneurs who are interested in making a successful investment. The constantly-growing casino market is tempting, mostly...

21 June 2020

What is a payout percentage? Return to player or payout represents the percentage of the total bet amount that the casino has returned to the players, as wins. The value displayed on our website and inside our games...

10 February 2018

The first step towards starting an online casino which operates with real money is obtaining an online casino license. The products that we sell might require a casino/gambling license depending on the jurisdiction in which...

26 January 2018

Being considered just a virtual-world currency and not being legally recognized as a real money currency by any state in the world is the biggest advantage of Bitcoin. Using it as a currency for your casino and accepting...

20 May 2011

Guide about how to start your online casino website now Using our products, you get the opportunity to start your online casino website in 24 hours, without having to pay any monthly fees (you get to keep 100% of...