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How to Market an Online Casino Using Social Media Platforms

Entrepreneurs who want to buy online casino software are most surely interested in promoting their upcoming online casinos in order to reach customers. One of the easiest and cheapest ways to market an online casino is by using social media platforms.

What is social media?

Social media platforms were designed in such way that internet users can share almost any type of information, from text to videos or photos. People can share as much information as they want, which means that promoting a business can get much easier if everyone can see what you have to offer.

Top Social Media Platforms for Online Casino Marketing

A few examples of social media platforms that can be used by operators who buy online casino software are:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Google Plus
  • Pinterest
  • Instagram

By creating profiles on at least three of these social media platforms, you will easily interact with your current customers and inspire your potential clients to visit your online site. If you make sure that your online casino is properly represented on various sites, players will have more confidence in your business and will surely help to make it even more successful by sharing the information you provide.

What to Post on Social Media Sites to Attract Customers

Marketing an online casino can sometimes be a little more difficult than, let’s say, marketing an online men’s fashion store. People do not always want to share information about how they like to gamble.

Fortunately, there are various tactics that operators who buy online casino software can use to attract customers and ultimately boost sales.

1. Post promotional codes on Facebook or Twitter

It is very important to attract your customers with promotions and bonus codes. Unfortunately, if you only advertise these promotions on your casino website, not a lot of people can find out about them. Therefore, you should always post your promotional codes on Facebook and Twitter, so that people can easily gain access to this piece of information.

Another great way to increase your casino’s reliability is by sharing the biggest wins of the month. This way, potential customers will be able to see that your casino offers grand prizes and cares about players.

2. Post videos of your latest games on YouTube

After you decide to buy online casino software for your internet casino, you need to present your latest games to your players. You can post a demo video of the games on YouTube, and also share those videos on Facebook or Twitter.

3. Connect with professionals on LinkedIn and Google Plus

LinkedIn is an online platform where you can connect with professionals and companies. Here, you can also post vital information about your latest updates, press releases, and other important aspects. On Google Plus, you can post your latest news and articles regarding your online business.

4. Post photos of your casino games on Pinterest and Instagram

Pinterest and Instagram are some of the greatest places where everyone shows off pictures of their interests and hobbies. If you post pictures on Pinterest of your casino games, people can pin those pictures and allow their friends to discover your products.


Operators who want to buy online casino software can take advantage of social media interaction to grow audience for their gaming sites. News can become viral via social media platforms, so always make sure that you stay active online. If you want to know more about various ways to promote your online casino, you can take a look at our marketing guide.



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