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How to Obtain More Social Media Sites Followers for Your Online Casino

23 April 2014

Operators who want to open an online casino and look for information about marketing techniques usually find out that promoting an online gaming site through social media sites is one of the cheapest and efficient tools.

Like any other online business, it is great to make your online casino popular on the internet. One of the best ways to do so is creating accounts on social media sites like Facebook, Twitter or YouTube, in order to let people know about the latest news you post about your casino. Therefore, all successful online casinos should have their own profiles on such media sites.

Even so, if you want to open an online casino, you should know that gambling businesses are more difficult to promote due to their controversial status. Gaming enthusiasts might love to take their chances and bet money on casino style games, but they wouldn’t necessarily want to share this experience with their family. Since many social media sites are meant to connect people with their relatives and friends, not every gambler might want to like your Facebook page or follow you on Twitter.

The Media and Entertainment Consulting Network (MECN) has recently conducted a study which refers to the success of social media in the internet gaming market. Contrary to popular belief, several world-renowned companies have proven to perform great on social media sites by using different techniques.

Operators who opened an online casino or sportsbook with many followers on Twitter or Facebook have usually posted about popular sporting events or any other gaming-related major news. Such operators have also encouraged sharing, which proved to be a really great idea, since people shared important events and brought new players to the online casino.

The analysts at MECN have revealed that the average number of Likes for an online gambling operator was 212,574, but some popular operators even received up to 1 million likes. The most interesting aspect is that during the past two years, Facebook online gambling sites fans have increased by a whopping 83 percent, while Twitter followers have increased by 93 percent. This could only mean that gaming enthusiasts are starting to have less ethical problems with gambling.

Entrepreneurs who seek to open an online casino could also get more Facebook fans or Twitter followers by using humor. Some funny jokes now and then posted on these social media sites could put a smile on players’ faces and encourage them to share your stories.

There are many techniques that you can use to attract new players for your online casino, but it is always important to try to stand out and make a difference in order to keep up with the competition. 

23 April 2014

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