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How to Open an Online Sportsbook

13 November 2015

Sports betting sites have gained a lot of popularity during the last years. More than 15 years have passed since people could only go to a bookmaker in order to place bets related to sports events. Nowadays, operators can open an online sportsbook without having to rent or buy a location to host their activity. An increasing number of punters now prefer to place bets online, from the comfort of their own homes. More than that, mobile solutions make it possible for players to place bets from almost anywhere, in real time, while watching live events. Sportsbook

The sports betting industry reaches no less than 200 million users per year, and generates a whopping turnover of over $400 billion. This incredibly profitable business will definitely grow even more in the near future, especially on the online scene. Like so, if you are interested in opening an online sportsbook, you will become part of an industry that keeps evolving with each year that passes.

We have created a special add-on for our casino management software that allows you to use a sportsbook platform compatible with mobile and desktop devices. We currently offer soccer events, tennis events and baseball events, with live scores. We also cover more than 100 countries and more than 250 leagues for soccer, with more than 5000 events per month for soccer. You will also take advantage of a completely automatized solution, with feeds that are retrieved and updated every minute, while ticket wins are calculated and distributed instantly.  

Even so, owning the software is not enough to open an online sportsbook that will attract customers in a short amount of time. A very important step when you want to start any gambling-related business is checking the legislation of the country where you want to offer your services. Just like any gambling business, you will have to obtain an online gambling license. You will probably need to get in contact with a lawyer, but you can also find a lot of useful information on the internet, on the gambling regulatory authority’s website (if they have one).

Another important aspect that you will have to take care of when you open an online sportsbook is the marketing strategy that you are going to use. A marketing campaign should start long before you launch your website, so it would be great to get in contact with someone specialized in marketing as soon as you make the decision to open an online sportsbook. If you intend to do marketing on your own, you will need to use a few strategies to attract customers before you launch your business.

A great way to make your sportsbook popular before launching the website is to create profiles on social media sites like Facebook, Twitter and YouTube, and try to get as many followers as possible. You can offer special bonuses that can be used when the sportsbook is launched, so that players will be there starting with day 1.

Then, after opening your online sportsbook, you will have to use a variety of marketing techniques to keep promoting your business. It is indeed important to invest a part of your budget in a solid marketing campaign, using all the tools that have proved to work: banner ads on gambling websites, promo videos, social media marketing, press releases, email marketing and even TV commercials.

These are the main steps that you will have to take if you decide to open an online sportsbook, and if you are looking for more information, you can contact us for all details.

13 November 2015

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