Improving Casino User Experience

28 July 2016

If you are looking to buy online casino games and become a casino operator, it is easy to simply contact a gaming provider that will help you with purchasing the games and software for your business. Once you own these products, you can start thinking about how you are going to optimize the user experience for your online audience.  

Consumer behavior changes all the time, but by taking a few simple aspects into consideration, you can put together the most suitable strategy for having a successful online casino that properly caters for its users.   

User experience casino Games findability

Players like to easily find what they are looking for, and the first thing that they want to see when they access an online casino is the games that they would like to play. More than that, players who are inexperienced in online gaming and don’t really know what they are looking for, must view the list of games in an attractive manner, which will reveal exactly what they can play.

When you buy mobile casino games and start an online casino website, all the games should be categorized depending on their type. More than that, a ‘Favorites’ section should be added, along with the usual categories. For example, you can use specific icons for game categories such as slots, card games, table games, or arcade. Make sure that these icons are visible and accessible.

Casino favoritesThis way, players who have already played online at your casino will easily find the games that they like most, without having to search in a large bundle with all kinds of game types. This will ensure that customers will spend less time searching and more time playing, and will reduce the risk of losing revenue.

Good quality games icons

The selection of games are usually displayed on the game launch icon, which actually represents the first interaction that players have with the games. The games should have interestingly-designed icons, which present the game in an attractive manner, and also show users what they are about to play.

The image quality of game launch icons is also imperative, as it highly influences players in making a choice. The graphics of the icons should be clear, with readable game titles, so that users can easily decide what game they prefer.

Games iconsGame icons should also offer an instant game view. For example, when players hover over the game launch icon, they can see what the game actually looks like, without having to click and get redirected to the game’s page.


One of the key requirements that you need to think about when you buy casino games and start your online casino is personalizing every user’s experience. Depending on your customers’ behavior, you can use a strategy that will help them find their favorite games or new promotions easier.

Personalization is also important for customers who want to feel like they receive something extra for being loyal customers. There are several ways that will help you personalize the users’ experience:

  • Games history: Players who frequently access your casino already know what they are looking for and want to easily find their favorite games. It is important to offer them the possibility to see their recently played games and favorites.

Offering these lists to players helps reduce the number of clicks to open a game that could not be viewed so easily in a certain category. By minimizing the number of clicks, you increase the time users spend playing.


  • Registered view: Users who are already registered should see more promotions than unregistered visitors. You should make sure that players know that these bonuses and promotions are offered just to them, by displaying messages such as ‘This promotion is only available for users who have made their first deposit.’


  • Exclusive promotions: Offering users special bonuses for registering at your online casino is a good strategy that will help you maintain their loyalty. You can send these bonuses via SMS or email.
28 July 2016

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