The Complete Guide to a Turnkey Casino Solution
If you are looking to open an online casino, you might have come across the term ‘turnkey casino solution’. This term refers to the fact you can purchase a complete casino from a single company, and start your business immediately. There are certain casino software developers who solely offer casino games or a software platform, which you can integrate with solutions from other casino providers. It is usually recommended by gaming experts that operators should purchase a complete solution from a single casino company, such as Casinowebscripts, in order to run their business smoothly and without complications.
Finding a company that provides a turnkey casino solution will help you save time and even money, due to the fact that you can receive significant discounts while starting your business immediately. With only one, but strong partner for your online casino business, you can focus on marketing activities rather than having to deal with several providers who offer you different software components. You will take advantage of a flexible, cost-effective solution that includes all the necessary elements to manage your casino in an effective manner.
A turnkey casino software will ensure that your casino will be prepared to launch immediately. There are certain components that you will need in order to start your casino in a short period of time. One of the main elements of a turnkey casino solution is the casino management back-office.
The casino management platform stands behind the entire activity of your online casino. A one-stop casino back-office should allow you to have full access to all information regarding users, payments, games, statistics, and more. There are certain features that you should look for when you decide to buy a casino software platform, due to the fact that it will represent the backbone of your entire activity. Like so, the turnkey casino software that you purchase should allow you to take advantage of the following tools:
Casino website management and appearance
When you purchase a turnkey casino solution and open your online casino, the first thing that players are going to see is the design of the website. Your online casino software provider should be able to offer you a multitude of options when it comes to choosing what your casino should look like. An online casino template should always be unique and eye-catching, so that players will be able to remember your brand easier.
More than that, you should be able to implement any website design you want. Whether you are going for the traditional, glamorous casino style, or you want something more out-of-the-ordinary, the casino provider should be able to offer you the option to choose or create a casino template according to your own requirements.
Casino games management
The casino games that you will buy will have to be bug-tested and bug-free in order to run properly. You should choose a provider that can assure you of the games’ quality. One of the best ways to see that the games work properly is to see if the casino company offers certified games. Companies like iTechLabs check if casino games can pass functionality, randomness and quality tests. If you buy a turnkey casino software with certified casino games, players will be more confident while playing at your casino, knowing that you offer games that are not cheating. Casinowebscripts' games and software have been certified by iTechLabs since March 2014.
When it comes to games management, a top turnkey casino solution should offer you the possibility to modify certain features of the game. You should be able to adjust duration of spin, coin sizes, table color, bonus frequency or free spins rate.
The casino management back-office should also provide information about which games were played for the longest time, and should offer payout data of each game. This way, you will be able to work on your marketing campaign in a more efficient way, knowing which games are preferred by players.
User management and user data
An online casino can have hundreds of thousands of users, and a good quality turnkey casino software solution should be able to handle such a large number of players. There are a lot of features that we can think about when it comes to user management. Like so, a top casino management platform should give you the option to view all information about your customers, like IP login history, location, bonuses, bets, deposits, wins and more.
By having access to all this information, you will have the possibility to send bonuses and promotions to your most frequent players, and see if there is any suspicious activity or excessive gambling behavior.
The customer support service is extremely important for an online business. Players should be able to easily contact you each time they have a question or encounter a problem while playing or making deposits and withdrawals. The turnkey casino software should allow players to open support tickets in order to reach your customer support team. You should be able to answer immediately from the administrator panel.
Fraud detection and risk management
Starting an online casino is a business that takes place online, meaning that there are certain risk factors that could arise if the casino is not secure. When you purchase a turnkey casino software, you should pay a lot of attention to the risk management features that will protect your casino from all web threats.
There are certain risk management features that you should look for, but first you have to make sure that the casino software is certified and secured against all web and server vulnerabilities. The casino software should be able to make bet limitations for each game, limit any suspicious user activity and verify the system against money laundering and all illegal activity.
You should also make sure that the passwords are securely stored in the database, and you should have the possibility to block any IP, credit card or emails. Multi-account detection tools are also important.
A complete turnkey casino solution should only allow players of legal age to register, and responsible gambling messages should be shown regularly.
Financial services and features
When you open an online gaming site, you should have the possibility to choose any desired currency for your casino from the administrator panel, and integrate any online automated payments method. By offering players the chance to make deposits through a secured platform that provides multiple deposit choices, your casino will become more trustworthy.
You should also be notified when someone makes large deposits at your online casino, so that your staff can verify the user accounts for any suspicious activity. A list of all the events from the casino, including big wins, deposits and withdrawals should also be available.
A turnkey casino solution should contain a player affiliate system that allows any user to become an affiliate and refer new players to the casino. Affiliates are an important part of your online casino business, due to the fact that they bring new players that can be reached easily, while keeping a share of profit. The casino software platform should provide an agent/subagents pyramid affiliate system, which allows the casino owner to create agents and subagents and set the share percentage.
All the features listed above are already part of Casinowebscripts' complete turnkey solution.
A casino software development company that offers a turnkey casino solution should provide a large diversity of games, so that operators can choose what they want according to their requirements. A complete casino solution would include at least one of each traditional casino-style games, depending on the location and preferences of the customers you will cater to. Here is a list of the most popular casino games, which every operators who wants to offer a complete solution should consider buying.
Poker comes in several versions, but Texas Hold’em seems to have become the most popular poker version on a worldwide level. It is a game that requires a certain amount of skill, but it is undoubtedly one of the most played casino games in both land-based and online casinos.
As we all know, slots are colorful, fun, and come in an extremely large variety of themes. You can choose whichever theme you like, but it is essential to take into consideration the preferences of the players that could access your online casino. Some of the most popular slot games themes nowadays are the ancient world, farm animals, hobbies or sports.
Whether you prefer American roulette or European roulette, a turnkey casino solution is not complete without this classic casino game. You can find roulettes in casinos all around the world, and online casinos are no exception.
Blackjack has been featured in many Hollywood movies, and the best thing about this game it that it is extravagant, but also easy to learn. Played in many glamorous casinos, both high-rollers and mass-market players can’t get enough of this game.
Baccarat has been a game fit only for royalty for a long time. Since online casinos appeared, all types of casino players gained access to this game. Choosing baccarat for your online casino will offer players the possibility to try this game without having to go to a pretentious land-based casino.
The simplicity of dice games has managed to make this game popular worldwide. Some of the most accessible versions of dice are craps and Sic Bo.
It is essential to offer games that are popular, but when you buy a turnkey casino solution, you should also consider choosing games that are more specific and popular in certain areas around the world. For example, if you are looking to provide games for players in Asia, you should do a little research and see if there are any specific games that these users prefer.
When you look for online casino games, make sure that the provider can customize the games. You might not want to have the exact same games as other operators, so you should be allowed to make small modifications that will help you stand out from the crowd.
These are the top components of a complete turnkey casino solution. Taking advantage of a wide range of games and a complete casino software platform that offers you all the necessary tools to run your casino smoothly, with minimum amount of effort, will be of significant help when you develop your online gambling business.
BY CASINOWEBSCRIPTS PUBLISHED 7 July 2015