If you decided to open an online casino, here are five Tips to Make your Online Casino Successful

28 February 2017

If you decided to open an online casino, you might already know that there are probably hundreds of other gaming sites on the internet. The online casino business industry has registered an incredible growth in the last few years, and it’s more than obvious that the demand for new online casino experiences increases with each year that passes. If you want to have a successful online casino business, you need to do your best to stay ahead of the competition.

Player acquisition

Be original

The best way to stay ahead of others is to offer something different than anyone else does. To do so, some online casino operators create online gaming sites with as many games as they can, from numerous game providers. This is one way to start your online casino business, but think about the fact that too many operators already do this. There are a lot of online casinos that offer the same games, from the most well-known providers.

If you decide to choose this option, you will have a wide range of casino games, but you will probably need to keep up with hundreds of other online casinos who offer the exact same products. If this happens, you should introduce a lot of bonuses and free credits for players, so you can compete with other online casinos which already offer extremely attractive promotions.

Having a large selection of games is not a bad idea, but we believe that offering something that no other casino can offer is always a great plus. That’s why we decided to provide custom casino products – you give us your ideas regarding games, or we can offer you some ideas depending on which kind of audience you want to target, and we can develop any game for you.

Let’s say that if you are looking to start an online casino with many slot games - we can create games that will only be found at your online gaming site. Just think about the Satoshi Dice game that became viral in such a short time. It is true that it was powered by Bitcoin, but what made it stand out is that no one else thought of making it before!

So, if you have any ideas regarding any casino-related game, our team can help you develop the exact game that you thought of. More than that, if you want something different but you’re not sure about what players would enjoy, you can give us some information about who you are looking to target, and our researchers will do their best to find out what kind of games players in your desired location would like.

Know your audience

Like we said before, it is important to know what players want, even before starting your online casino business. There are a few criteria that you should consider when you start researching information about your targeted audience:

  • Culture depending on location: knowing where your customers come from is one of the most essential standards that you should consider. Why does this matter so much? Well, people from different geographical areas most likely have different cultures, and different tastes. This criterion reflects in our everyday lives: from the clothes we buy to the food we eat. The games we like to play are no exception. Think about what are the most popular games in your country or in the region that your future customers come from, and you will see that you will attract them more easily. A good example would be the game of Pachinko in Japan – it is an ultra-popular game that manages to attract players from this country. Choosing or creating games that already mean something to players will help them respond more easily.

  • Age: besides the fact that all users who access online casinos must be of legal age, you also need to know the age range of your future customers, so that you can choose the right games for them. For example, bingo games are more suitable for players over 40-50 years old, as this game has been very popular in the 1970’s to the 1990’s. Players who already know how to play this game, and are somehow emotionally linked to it, will respond better when it comes to playing this exact type of game. On the other hand, if you want to cater to an audience with an age range of 20-30 years old, the best idea is to introduce as many slot games as you can. The young generation is looking for colorful, bright, feature-packed slot games, with different themes, bonuses and promotions. A game that would attract any kind of audience always remains poker, with its multiple variations.

Be present on social media sites

Social media platformsWhen you start your online casino business, there is nothing more important than staying connected with your customers by using social media platforms. Taking advantage of Facebook, Twitter, YouTube, Pinterest, Linkedin and more, is essential if you want to reach customers fast.

If you want to grow your online casino, there is no better way than using social media sites to connect with players. Nowadays, we spend an impressive amount of time on these social media platforms. The old marketing methods, such as TV ads or flyers, are long gone. Social media sites are everything you need to get the right players to come to you.

For example, Facebook ads allow you to actually choose your target audience. Where do you want your players to be from? How old are they? What are they interested in? Facebook allows you to use all of these classification principles to reach the exact types of customers you are looking for.

On the other hand, Twitter can be a great place to post instant bonuses or promotions – tweet your bonus code and people will most likely share it with their friends, or keep following you on this social media platform to receive even more promotions.

Having a Pinterest account where you post pictures of your games during bonus mode or freespins mode will make players want to discover these features on their own.

Linking with other people from the gaming industry on Linkedin will increase your online casino’s reputation.

Posting videos on YouTube will show players what your games can really offer. Just use our live demo website to test the games’ features, and show players what they can expect when they play at your online gaming site.

Only offer trustworthy products

Since the internet is full of online casinos, one of the most important factors that you need to consider is offering casino games which are certified, just to assure players that your casino is not trying to cheat. How can you do this? Well, it all starts with your online casino provider. Games can be tested and certified by gaming testing labs. Therefore, players who see that your games are not trying to cheat in any way, will know that your online casino is safe.

So, when you decide to go with an online gaming developer or provider, make sure to ask your provider about the certifications that ensure the reliability of your online casino. Remember to ask about the RNG – Random Number Generator. The RNG test can easily prove that the outcome of the games is fair and unpredictable. Operating a safe and trustworthy casino will always help you get more customers.

Invest in a top-quality front end

The first thing that players see when they come to your online casino is the look of the website. The design of your online casino’s front end is the one thing that players notice when they start navigating on your online gaming site.

An eye-catching design, which is not too cluttered with unnecessary graphics, will always be more attractive than a website which is trying to bombard players with different ads and promotions, all chaotically placed on a web page that should only be about what players want to see: games and good bonuses.

A good-looking website should have a responsive design – players access their mobile phones and tablets a lot these days. If they see that your online casino does not look well on these devices, they might not come back.

More than that, make sure that your website doesn’t take too much time to load. Just think about how annoying it is to access a website that takes even more than 5 to 10 seconds to load. What would you do if this happens? You would most certainly get frustrated and leave.

Like so, remember to choose an online gaming providing company which can help you create the casino that you think would attract players best. Always put your own mark on your business, while working with professionals who can turn your ideas into a profitable venture.

28 February 2017

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