How to Start an Online Casino in India

20 April 2023

online casino indiaIf you're looking to venture into the world of online gambling, and you’re specifically interested in catering to the Indian market, you may have found yourself wondering how to start an online casino in India.

The idea of setting up an online casino may seem like a challenging task, but with the right knowledge and guidance, it can become a highly profitable business venture.

A Booming Market with Very High Potential

When it comes to expanding an iGaming business or starting one, the size of the market matters, and India should be on your radar.

According to recent statistics, approximately 40% of Indian adults have tried their luck at online gambling websites. It's well-known that many Indians enjoy gambling activities, such as card games and sports betting.

India's online casino industry is set to explode in potential growth, thanks to its expanding technology infrastructure and over 1.3 billion people - expected to surpass China's population by 2028, making it the world's most populous country.

India's gambling industry is already worth an estimated $60 billion per year, and this figure is expected to grow, especially as more and more people connect to the internet each year.

If you're an investor or entrepreneur looking to capitalize on the booming online casino industry in India, keep in mind that starting an online casino requires more than just buying a domain name.

This article is here to guide you through the various steps involved in starting an iGaming business targeted at the Indian audience. From obtaining the necessary licenses to marketing your platform effectively, let’s find out how to start a gambling business India off on the right foot.

How to Get a Gambling License in India

Gambling laws in India vary from state to state, with some states allowing land-based casinos, while others prohibit them.

Common gambling activities are generally restricted, except for selective categories such as lotteries and horse racing.

Gambling in India comes with three types of legislation acts, but only one of them is relevant for the online casino industry in the country: the Information Technology Act of 2000 regulates cyber activities in India but does not mention gambling or betting, which leaves online gambling in a bit of a grey area.

While Indian casinos cannot promote or have sites that promote online gambling games such as casino, sports betting, and bingo, non-Indian online casino companies, also known as offshore companies, are legally allowed to own iGaming sites that focus on Indian players.

Therefore, casino players from India can freely place bets if they access offshore casinos.

Even so, the online gambling scene is set to be changing in the near future. The Indian government has recently released regulations to oversee the rapidly growing online gaming industry.

Minister of State for Electronics and IT, Rajeev Chandrasekhar, has reported that the government will establish three self-regulatory organizations (SROs) to oversee the approval process for compliant games.

Chandrasekhar has further elaborated that acceptable online games are those that do not involve wagering or content that may cause user harm or addiction, particularly in children.

The SROs will be comprised of industry representatives, gamers, and other relevant stakeholders, rather than being solely controlled by the government.

These organizations will also be responsible for regulating the online gaming industry in India, ensuring that all games comply with the new regulatory updates, and promoting responsible gaming practices.

casino rupeesSoftware for Starting an Online Casino in India

Opening an online gaming business targeting players from India requires a reliable and efficient software provider that offers the necessary tools and services to operate an online casino.

For an online casino operator who wants to target players from India, having a highly secured and robust gambling software platform is essential. Here are some features that a gambling software platform should have for an online casino that targets Indian players:

Wide Range of Games

The gambling software platform should provide a wide range of games that are popular among Indian players. This includes games such as Teen Patti, Andar Bahar, Rummy, Sic Bo, as well as popular Western games such as poker, roulette, slots, baccarat, and blackjack.

Mobile Compatibility

With hundreds of millions Indian players accessing online casinos through their mobile devices, the gambling software platform should be mobile compatible.

This means that the online casino should provide games that are optimized for mobile devices and allow players to access the website using their smartphones and tablets.

Payment Integration

The gambling software platform should allow integration with various payment methods to allow Indian players to deposit and withdraw funds easily. This includes payment methods such as credit and debit cards, e-wallets, and bank transfers.

The payment integration should also support Indian rupees as the primary currency.

Some of the most reliable ways to pay online in India include systems such as: Paytm, GPay, Visa, Mastercard or Unified Payments Interface.


Security is paramount when it comes to online gambling, and the gambling software platform should provide high-level security features to protect the players' sensitive information. This includes SSL encryption, firewall protection, and fraud detection tools.

Talk to your online casino software about the latest security features and make sure they are always up to date!

Customer Support

A reliable and efficient customer support system is critical for an online casino targeting Indian players. The gambling software platform should provide multiple channels for players to contact support, including email, phone, and live chat.

It's also essential to ensure that the customer support team is available 24/7 to cater to players from different time zones.

At CasinoWebScripts, we provide a gambling software platform that incorporates all the features mentioned above. Our software is customizable, mobile compatible, and includes a wide range of games that are already popular in India. We also provide payment integration, robust security features, and reliable customer support.

User Experience for Online Casino Players from India

india casino playersWhen creating an online casino, it is important to keep in mind the cultural sensitivities and preferences of the Indian audience.

Therefore, the website should be tailored to meet the needs of Indian players while offering a seamless gaming experience.

Here are some important factors that you should consider when designing an online casino for Indian players:


India is a diverse country with multiple languages spoken among locals. Therefore, it is important to provide language options on the website to cater to a wide audience.

The website should be available in multiple Indian languages like Hindi, Bengali, Tamil, Telugu, and others. This will help players to understand the rules and regulations of the games better, and they will be able to enjoy the casino games without any language barriers.

Game Types

Indian players have a strong preference for classic games like Teen Patti, Andar Bahar, Rummy, and Poker. Therefore, the website should offer a wide range of Indian casino games along with popular international games like Blackjack, Roulette, and Baccarat.

The online casino can also include a live dealer section to enhance the gaming experience and give players the feeling of playing in a real casino.

Sign Up and Log In

The sign-up process should be quick and straightforward. Players should be able to register by providing basic details like name, email, and phone number.

Even so, the process should be simple, but very safe. For players’ security, your online casino should also include a two-factor authentication process to ensure the safety of player information.

The log-in process should be equally easy, so players can access their accounts with just a few clicks.

Bonus Section

The bonus section is one of the most attractive elements of an online casino, so make sure it’s prominently displayed on the homepage.

Indian players love to receive bonuses and promotions, and therefore, your online casino should offer lucrative incentives to attract and retain players.

Offering a generous Welcome Bonus is one of the best strategies for acquiring online casino players in India. No Deposit Bonuses and Free Spins are also popular among players. Make sure the T&Cs for bonuses are easy to understand, so players can claim them easily.

Promotions Page

The promotions page should be regularly updated with the latest offers. If you open an online casino in India, you should offer special promotions during festivals and events like Diwali, Holi, and Eid.

The promotions should be diverse - include free spins, cashback, and other rewards. Your online casino should also offer referral bonuses to encourage players to invite their friends and family members.

Contests Page

The contests page should be a separate section on the website. You can offer exciting contests and tournaments to keep players engaged and entertained. The contests should have attractive prizes like cash rewards, free spins, and holiday packages.

You can also offer leaderboard contests to encourage healthy competition among players.

Recent Winners

The Recent Winners section is usually displayed on the homepage.

Indian players are interested in seeing other players winning big and therefore, the online casino should highlight the recent winners and the amount they won. This will not only create excitement but also instill confidence in players that they too can win big.

Privacy Policy, Terms and Conditions, FAQs

Your online casino should have a clear and concise privacy policy that outlines how player information is collected, stored, and used. The terms and conditions should be easily accessible, and players should be able to understand them. The FAQs section should address common queries and concerns that players may have regarding the online casino.

Advertising an Online Casino for Indian Players

digital marketing casino

Advertising an online casino in India can be a complex and challenging task, given the legal framework that regulates the gambling industry in the country.

Nonetheless, with the right strategy and approach, it is possible to build a successful online casino advertising strategy for players from India.

Social Media

One effective way to advertise an online casino is through social media platforms such as Facebook, Twitter, and Instagram. These platforms offer a vast audience that can be targeted based on demographics such as age, gender, and location.

SEO Strategy

Another way to advertise an online casino in India is through search engine optimization (SEO). SEO involves optimizing your website to rank higher on search engine results pages for relevant keywords.

This can be achieved through various tactics, such as keyword research, link building, and content marketing.

Posting Content Since the Very Beginning

It is also essential to create engaging content that appeals to your target audience. This can include blog posts, videos, and social media posts that provide insights into the world of online gambling in India.

By creating high-quality content, you can build a loyal following of customers who will be more likely to return to your online casino in the future.

Classic Media Channels

In addition to social media and SEO, advertising through traditional media channels such as television and radio can also be effective. These channels offer a broad reach and can help to build brand awareness among a wider audience.


india gamingLike so, the solution to the question ‘How to open an online casino in India’ requires thorough research, planning, and adherence to the legal framework.

Being aware of the legal requirements for starting an online casino in India is a crucial step in this process and should be a top priority for any iGaming entrepreneur.

Once the legal framework is in place, you can focus on choosing a reliable software provider, creating a strong brand identity, and providing a seamless user experience. This will help attract and retain customers and grow the business over time.

In summary, opening an online casino in India is a complex but rewarding venture that requires careful planning, legal compliance, and a focus on providing excellent user experience. By following the steps outlined in this article and remaining dedicated to quality, you can build a successful online gambling business in India.

If you're interested in starting an online casino business which targets Indian players, we're here to help!

Contact us today and turn your vision into reality, using some of the best iGaming products on the market for fair prices.

20 April 2023

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