Features That You Should Look For When You Buy Back Office Casino Software
Choosing the right back office casino software, or a management platform, is one of the most important aspects that you should consider before purchasing games for your online casino. As an operator, you might want to purchase a management platform that is suitable for the needs of your business. The price and quality of the casino software are also very important, and there are certain features that you should ask your provider about before purchasing the software.
- Security and scalability
When you purchase a back office casino software, the most important thing that you should look at is the level of security that the platform provides. You should ask your software supplier if the platform is built by using the latest coding techniques and if the casino software is secured and certified against all web vulnerabilities. You should also be able to back-up all your information and prevent illegal user access.
- Easy setup and fast launch
A management platform that is reliable and easy-to-use will help you run your business in an effective manner. It is important to find a software provider that can offer good quality services and immediate setup.
- Payment processing systems support
Your back office casino software provider should be able to offer you the integration of any payment processing systems, such as Skrill or Neteller. You might also be interested in the integration of virtual coin payment processing systems, such as CoinBase for bitcoins.
- User management system
When you start your online casino, your management platform should allow you to view any information about your customers. Some of the most important user management features that you should look at refer to viewing various statistics about each player, such as total deposits, wins, number of log-ins, or how long they stayed at your casino. The back office casino software should also handle the capacity of a large number of users.
- Games management
When you choose your games for your online casino and integrate them with the management platform, you should be able to view statistics and monitor which games were played the longest. It would also be useful to adjust own a platform that allows you to customize certain features of your game, according to your liking.
- Marketing and affiliates management
A good back office casino software should allow you to generate affiliate links, in order to increase traffic to your online casino. More than that, the management platform should allow you to reward players with certain bonuses or points if they are loyal to your casino. It is also important to have newsletter support, in order to maintain a good relationship with your clients by sending emails with promotional offers.
BY CASINOWEBSCRIPTS PUBLISHED 25 March 2015