How to Attract and Retain Players to Your Online Casino

19 February 2016

Operators who start online casino businesses are always interested in attracting customers as fast as possible. There are thousands of online casinos available on the internet, and players from all around the world are always looking for new and exciting games. Even so, players’ preferences are different, so it is important to know how to satisfy their needs depending on their location, age, culture and other significant factors.

Poker chipsRetaining customers is another important aspect that you should think about when you start an online casino. New players are always welcome, but those who return at your casino should always get more bonuses and incentives for coming back to your website.

There are several strategies that you can use to get ahead of the competition, in order to attract and retain customers.

Provide good-quality games

An important factor that you should consider when you open your online casino is that you should choose games that work properly and look good. Before you make your purchase, it would be useful to ask your gaming provider to offer you detailed information about the games, and maybe even test every game’s features. For example, our company has a live demo for every game that we offer, and you can test any feature of any game.

Translate casino info for your targeted players

If you are looking to target players from a specific region or country when you start an online casino, it would be useful to offer players the possibility to see all the info on your website translated into their native language.

More than that, you can even translate the games’ info, such as spin buttons, paytable and more in any language you want. In order to do this, our company offers you the possibility to purchase all our games with source codes, which means that you will be able to make any modifications to the games, including translating the games in your language of choice. 

Inform customers about various payment methods

EwalletNowadays, there are all sorts of payment methods available on the internet, including payment merchant systems, credit and debit cards, bank transfers and so on. It all depends on what your targeted customers prefer, but if you are not sure about what works best for players that will access your casino, it is important to provide a variety of payment methods.

If you want to start an online casino, choosing popular transaction methods will help you gain customers’ trust. Some of the most popular deposit methods include:

  • Credit cards or debit cards

Visa and Mastercard are some of the most popular types of payment methods used at online casinos. They are secure, quick and easy to use, and are considered accepted payment methods which are also universally available.

  • E-wallets

E-wallets are some of the most utilized payment methods when it comes to online casinos. Even so, not all e-wallet payment systems accept deposits to online casinos. For example, PayPal is only accepted for casino deposits and withdrawals in a small number of countries, but since September 2015, it has been reported that PayPal has made a comeback on the US gambling market.

Besides PayPal, there are other e-wallets that allow online casino transactions from almost everywhere around the world, such as Skrill or Neteller. 

  • Bank transfers

Players can also deposit money via bank transfer, which, being one of the oldest payment methods available, is trusted by many customers. Through this method, players have to make a classic bank transfer, from their bank account to your casino’s bank account.

Even so, using this method is a little more complicated, due to the fact that players will have to get the data of your casino’s bank account, and it will most probably take longer than using the methods presented above.

Choose the right games for your target audience

When you decide to start an online casino, it is important to consider the types of casino games that your targeted audience would prefer. If you intend to cater to players from a specific region, you should think about providing games which are popular in that specific location. For example, a game which is popular in several countries in Asia, such as Sic-Bo, might not have the same positive effect on an audience from, let’s say, South Africa.

More than that, you should consider all player personas that could visit your casino, and choose your games depending on which kind of customers you would like to target. For example, there are players who could prefer games that are more extravagant, such as baccarat or blackjack. If you intend to open an online casino for high-rollers, these classic table games would be a good choice. 

Offer mobile gaming

Mystic Books playerNowadays, mobile casinos are starting to gain favor among gamblers. It is easy to access an online casino by simply connecting to the internet, without having to sit in front of a computer in a specific location.

Offering mobile casino games is a good choice when you decide to start an online casino, especially since players will be able to enjoy your games on their smartphones or tablets, and then come home and still play them on their personal computers or laptops.

Follow the latest market trends

Choosing innovative casino solutions when you open your online casino will help you attract an audience that expects to find original games which can work on the latest gadgets available on the market.

Some of the most significant casino market trends of 2016 include mobile gaming, special gadgets that support casino games, online casinos with live dealers and sportsbooks. Bitcoin casinos are also starting to occupy a significant part of the casino gaming market, as people are starting to trust the virtual currencies more with each year that passes. Using a social network to start an online casino has also attracted the attention of many gaming operators, who can provide casino games without having to obtain a license.

Prove that your casino can be trusted

An important aspect that you should consider in order to attract more customers is to offer games from a trusted provider, which can demonstrate that the games you will purchase are provably fair. Since players’ money is at stake, it is important to prove them that the games are certified and don’t cheat.

When you start an online casino and buy casino games, make sure that the games use a random number generator system, which proves that the operator has an anti-cheating strategy which offers a fair game outcome.

Bonuses for new players

Casino bonus Sign-in bonuses are a great way to attract new players to your online casino. There are several types of bonuses that you can offer, but the most popular is the no-deposit bonus.

When you offer this bonus, players will simply have to register at your online casino, and money can be automatically placed into their accounts.

This is a great strategy that will help you create a player database which will allow you to send promotions and additional bonuses via email.

VIP incentives for returning players

A loyalty program is important if you want to attract players to come back at your casino. In order to maintain a strong relationship with returning players, it is essential to offer bonuses and other incentives which will show them that loyalty is always rewarded.

Like so, a VIP player program could include sending special bonuses on players’ birthdays, exclusive promotions which only they would have access to, or multiple deposit bonuses which will be activated when players access your casino for a specific number of times.

19 February 2016

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